Samuel Elliott is a Mid-weight Designer at Inkling Culture based in London, UK. He is also the founder of Deferred Gratification & naturenurture.

Samuel finds enjoyment through diversifying his creative practice. With a background in photography, leading him to train in Graphic Arts at the Winchester School of Arts (University of Southampton), he has built his career on a foundation of Graphic Design. But this core creative outlook has allowed him work on a wide range of projects for clients such as Barclays, Hitachi, Pernod Ricard, Beavertown and The Crown Estate to name a few. Acting as Graphic Designer, Director, Art Director, Photographer and Video Editor, along the way.

Outside of Graphic Design, Samuel has always had a fascination in architectural design. Inspiring him to start his TikTok page, Deferred Gratification. He started creating small video case studies on architectural projects, before spotlighting various creative stories that interested him.

The page has developed a following of 25,000 people, leading to brand deals with the likes of Timberland and Adidas.