Building the creative for two of Central London’s most historic destinations
As part of Inkling Culture, since Summer 2024 we’ve worked to rebuild the creative output on beard of The Crown Estate for Regent Street & St James’s. As well as crafting their campaigns such as the legendary Christmas light switch on, we’ve also managed both destinations social channels.
St James’s & Regent Street Instagram Channel Reels
Over the past year, I’ve worked across Regent Street & St James’s social channels, but have led the creative on the later. Day to day I have managed the shoot, shot and edited the channels reels. Bringing the history and craftsmanship of the destination through the work we output.
St James’s & Regent Street Instagram Channel Shoots
Alongside video, I’ve also shot statics at both destinations for social content and campaigns. Producing portraiture, landscapes, food & beverage, interior and street photography.
International Women’s Day
To celebrate 2025 International Women’s Day, I Art Directed and photographed a three part series, shining a light on women doing amazing work across the estate, including King Charles’s shirtmaker, Emma Willis.
H&M - Shygirl
In March 2025 I was lucky enough to shoot H&M’s CLUBSHY takeover, in partnership with Shygirl.
Faces of St James’s
In 2024, I Art Directed a three-part video series, sharing the stories of those working within St James’s. As part of this I directed each shoot as well as completing the edit and creation of the motion graphics.