Chelsea (Substitution Twitter Graphic)
I wanted to create a unique look for my Chelsea social media rebrand concept. My design is inspired by Champions League matches under the floodlights. The visuals are dark and rich with a core focus on layering, incorporating blurred crops and dotted texturing of the Chelsea badge shapes and curves, arrow image masks inspired by the 2020/21 away shirt and colour correction based upon the home shirt colour scheme. I wanted to maintain the modern stylish aesthetic which can be seen in the current social media visual guidelines, preserving the clean san serif font (opting for Helvetica with tighter kerning).
